RIConvention.org - Local attractions
Local Attractions

Local attractions

Here are some ideas for exploring São Paulo and nearby cities. For more information, check out these travel sites:


São Paulo may be the largest city in Brazil, but don’t let its size intimidate you. This sprawling metropolis is defined by its many unique neighborhoods. Here are just a few to explore:


Avenida Paulista, one of the city’s main commercial streets, is the ideal place to start. Visit the Casa das Rosas, a 1930s mansion built for the daughter of a coffee baron, now famous for its roses and volumes of poetry. Looking for a relaxing escape? Head to Parque Ibirapuera, where you’ll find woods, lakes, and open areas. Or visit one of several museums in the area, including the Museum of Modern Art and Afro-Brazilian Museum.


This family-friendly area is full of green spaces, great dining, and good shopping. Visit the museum underneath the bleachers at the Estádio do Pacaembu football stadium to get an understanding of Brazil’s national sports obsession.


Stop by the Museum of Japanese Immigration in Liberdade to learn how São Paulo became home to the largest Japanese population outside of Japan. Then head downtown (Centro) to see one of the city’s most famous architectural landmarks, Oscar Niemeyer’s Edifício Copan. And find Old World charm – and some of the city’s best theaters, bakeries, and restaurants – in Bela Vista, a former Italian settlement.


These two neighborhoods, São Paulo’s bohemia, are home to countless nightclubs and performance spaces. Dance, shop, and snack – and see some of the city’s most vibrant graffiti. Art lovers will want to stop by the SESC Pinheiros arts complex and the Centro Brasileiro Britânico, which hosts lively art shows.


Luz, one of the city’s oldest neighborhoods, is home to two breathtaking train stations dating from the early 1900s. Nearby Vila dos Ingleses, the city’s only authentic English neighborhood, is being preserved through a project to restore homes that once served British engineers working on the São Paulo railroad.

Find more information about these neighborhoods in the 2015 Rotary International Convention brochure.

  • Luz is home to the Sala São Paulo, a magnificent concert hall and the venue for the Concert with Joao Carlos Martins, one of the host-ticketed events
  • The Museum of Sacred Art displays sacred religious objects with aesthetic or historical value


While São Paulo and its neighborhoods are enthralling, you’ll want to get outside the city to experience the richness of Brazil, the world’s fifth-largest country. Check out the Host Organization Committee's tour operator, ALATUR JTB, to learn about tours after the convention ends.


Brazil’s most beautiful city offers visitors everything from spectacular natural landmarks to miles of pristine beaches. Any visit to Rio should include a train trip to the top of Corcovado, where the statue of Christ the Redeemer – voted one of the new Seven Wonders of the World – welcomes you with outstretched arms.


A UNESCO World Heritage site, this town played an important role during Brazil’s gold rush and is home to Brazil’s finest collection of Baroque art and architecture. In the rugged hamlet of Diamantina, white-walled cottages and churches cascade down an irregular slope.


On the western border with Argentina, Iguaçu Falls is a natural wonder. At the heart of this breathtaking scene is the Garganta do Diabo (Devil’s Throat), where 14 separate falls surge over the cliffs in a deafening roar.


Located in the heart of the country, Brazil’s capital is an impressive architectural accomplishment. Renowned architect Oscar Niemeyer designed all the major public buildings in the late 1950s. Take the elevator to the top of the Brasilia TV Tower to catch a bird’s-eye view of the city.